Brand & press kit

The Bloopia brand

Everything you need to write about, link to, or partner with Bloopia — the Bloop mascot, the app icon, our colours and fonts, and a few simple rules. Press and partners are welcome to use these.

Logo & mascot

Bloop — the mascotUse on light backgrounds. Keep clear space around him. Download PNG

App iconThe rounded app/store icon. Don’t crop or restyle. Download PNG

The game icons

Each of the ten games has its own soft bubble icon. They’re part of Bloopia’s identity — please don’t recolour or redraw them.

Bloop's Feelings

How Does Bloop Feel?

Look Where Bloop Looks

Bloop Says Hi

Bubble Breaths

Calm Corner

Match the Feeling Meter

Bloop's Turn, Your Turn

Wait for the Green Bubble

Bloop's Day

Colours

Bubble CoralPrimary · Bloop#FF7A8A

Coral DeepEmphasis · hover#E85D72

Berry PopAccent#8E4FB3

Sky SplashAccent · links#4FB6D6

SunbeamHighlights · rewards#FFC24B

Mint FizzSuccess · routine#5CC9A7

CreamBackground#FFF6EF

Peach MistSurfaces#FDEFE6

Soft InkPrimary text#2E2A33

Soft LineBorders#EAD9CE

Typography

Baloo 2

Display & headings — rounded, friendly, warm.

Aa Bb Cc · Gentle games, big feelings

Nunito

Body & UI — clear and round, easy to read.

Aa Bb Cc · Calm, gentle, and private.

Using the brand

DoKeep Bloop and the icons on light, calm backgrounds with clear space around them.

DoCall Bloopia a way for children to practise skills — feelings, calm, social and routine.

Don’tRecolour, stretch, crop or redraw the mascot or game icons.

Don’tSay Bloopia treats, cures or diagnoses autism. It doesn’t, and we never claim it does.

Questions or need a vector/source file? Email hello@bloopia.com.